The early development cost is the lowest, and video games should be quite profitable. Each game can be developed by a programmer or a small team of programmers and artists, and hundreds of thousands of copies can be sold. Many of these games took only a few months to produce, so developers can release several titles every year. Therefore, publishers can often make great profits, such as royalties on game sales. Many early game publishers started from this economic climate, such as origin systems, xueleshan, Capcom, American Mobile TV and American art power.  
 
 

With the increase of computing and graphics processing capacity, the size of the development team also expands, and a large number of staff are needed to solve the increasingly complex graphics and programming. Even with the middle tier and pre built game engine, the game budget can easily reach millions of dollars. The most professional games need one to three years of development, which further increases the pressure on the budget. Today, the sales of major systems and games have had a significant impact on the economy of the video game industry. For example, the sales of Grand Theft Auto IV exceeded US $500 million in the first week of listing. The revenue of the game exceeds the sum of the listing weekend of Spider Man 3 and the original sales champion Halo 3. Many individuals have also benefited from the economic success of video games, including PU Yamauchi, the former chairman of Nintendo and Japan's richest man. The video game industry is facing a shortage of funds because it wants to continue to make profits and give talents a raise. As a result, game developers, the traditional source of new games, are basically dying out or joining large publishers. The game industry is going through a consolidation stage and vertical integration brought by cost upgrading. This climate has also bred small companies composed of dynamic independent game developers, which try to use the Internet instead of traditional retail channels to communicate with players.